Jake Peters

This project was for Coors Light after they had gained sponsorship for the National Football League. The concept was to show how men thought of Thanksgiving meal time. Sure it was about food and gathering, but that was just to add to the watching of the football games. I started with reference shots of a [...]

The Lombardi trophy is a very highly recognized trophy that can be identified by millions of fans everywhere. For the P.O.S. campaign for the upcoming football season, we wanted to use this highly recognized icon to catch the attention of Coors Light beer drinkers passing by in liquor stores all across the nation. The only [...]

The Killian’s site called for a facelift. The initial concept called for one picture that looked like the inside of a pub to be added to a section of the site. I used references from actual Irish pubs and a few here in the states to create a realistic scene. After I created it, it [...]

The EAS design team was switching to new size bottles and needed some comps done to figure out how the final concept would look to get approval, and also for placement on the actual bottle. That where I came in. I created the bottles and added the artwork onto these bottles for a realistic look. [...]